How to promote your business Online

Promotion of business is an action taken by marketing team to increase the sale of a good or services of that company. There are many ways to promote your business like print media, electronic media, internet ads, e-mail marketing, sales call and many more.

Famous author Mark Twain once said “Many a small thing has been made large by the right kind of advertising.” Either it’s a new business venture or an established one,promotion and advertisement are ongoing challenges.Sometimes small businesses cut their marketing budgets because of expensive advertising. In fact it’s even more important for them to promote and advertise their business to keep it in front row.

These are some proven marketing strategies which  help to find new customers for any business:

1. Email Marketing : -
   This is the oldest and the easiest way to promote your business. Deliver e-mails to your customers and grab attention towards your company.
2. SEO : -
   As we know SEO (Search Engine Optimization) is the process of increasing the number of visitors to a particular website and ensuring the high rank on any search engine. Its importance can not be ignored in the time of constant googling. So, go for it and make sure your site is primed for performance on search engines.
   
   
3. Local Listing Services : -
   Get your business registered with Google places, people will find your company more easily with Google searches and maps. Microsoft’s Bing and Yahoo also have big database and provide same type of services.
   
   
4. You Tube : -
   Upload your promotional video on youtube. A simple advertisement will not give positive results. To attract your viewers and customers you should put interesting content related to your business in the video.
   
   
5. Social Media : -
   Connect with professionals through Linkedin, create both company and personal account. Create a facebook page of your company and start conversation with your members and customers from time to time, post some interesting things related to your business on the page. You can tie in ads and offer on your facebook page. Join Twitter and have a direct conversation with your customers.
   
   
6. Start a Blog : -
   Startwriting a blog for your website. Most important key of success of a blog is to keep your stream updated as frequently as you can.Writing a blog is the best way to connect with your consumers. It will help your company to get its name out through your followers.
7. Location-Based Services : -
   If your business is location specific,register your company with a Location-based services and put your business on the map. When it comes to running a business that has geographic specific services or products it is very beneficial to have a presence on location based services.

Starting up any business is not an easy task considering the trend of increasing highly competitiveness in the market day by day. Under the circumstances, we feel that internet is the easier mode of business in the today’s marketing behavior. It requires less start up capital than traditional business. But the success of internet business depends mainly on:

(1)Innovative idea with marketing plan

(2) Sincere and tired less effort

(3)full- fledged commitment and 

(4) punctuality without leaving any room for compromise.

In fact, punctuality plays a vital role in the success of online business .One needs to deliver his work on time, as even a little delay may lead to cancellation of order.

Internet not only provides huge information on any subject but provides various business opportunities also. However, in order to make any business successful one has to learn the tricks of online business. Online business idea will guide you to choose and run the online business successfully.

Steps To Start Business:-

1-Selection Of Business - First of all it should be clear in your mind that what kind of business you want to start based upon your time, interest and funding.There are many ideas for online business.However ,while choosing the business to start, you must keep in mind your skill,strength and weakness also. Some of the business ideas are given below:
1-E-Commerce
2-Auction Selling
3-Affiliate Marketing
4-Freelance Services
5-Online Data Entry
6-Virtual Assistant 

 2- Market Research: - Use Google search engine, study and gather information about the business you want to start. Always keep in mind that the market or type of business you choose should not be over saturated with online businesses. Be sure it’s unique. 

 3-Business Plan:-If you want to convince your investor first of all make a solid business plan. It includes an overview of your business, an idea of market and your competitors, description of your company,your unique sales and marketing ideas, a description of your product or services and last but not the least budget and funds.

 4-Funding Option:-For funds you can contact your local bank, local investors, venture capitalists and your relatives and friends. 

 5-Get Registered: - Create a legal business entity for your internet business. Apply for license locally. On the small business administration website you can easily find state and local license requirements. Register your company and get a TIN (Tax Identification No) 

 6-Design Your Website: -Next step is to design your own website. Contact Web developer company they will recommend an e-commerce tools as per requirement.

 7-Promote your website Business:- You can promote your website online through pay-per-click advertising, search engine optimization (SEO), blogging, emails, newsletters and even commenting on other sites.