What is ORM (Online Reputation Management) ?

Your Online Reputation is your Online Image on internet. ORM or Online Reputation Management is managing online reputation of a person, place, website, business, brand, product etc.

It is basically a process of managing what shows up when someone search your name or your company’s name on Google. Positive content is pushed to the top of search results and negative & irrelevant content is pushed farther down to ensure that when someone Googles, their results are populated with positive and relevant content.

We reduce the negative impact through SEO, SMO, Blog Post, Article Submission, Positive Reviews, Forum posting, Content Marketing and many other activities.

To safeguard your Online Reputation you need to follow Google Alert which provides latest update, new ways to increase website reputation and visitors on the site.

For ORM we generally make content, video, image and then publish it to increase performance and reputation of your product. Remove negative effect of webmaster, promote positive effect, post positive images give quick response to your users; these activities would give good response to your website.

About Social Media Marketing

Social Media Marketing is an effective way to pull traffic on any websiteand to increase visitors. SMM is marketing through Social Media sites like: Facebook, Twitter, GPlus, Pinterest, LinkedIn etc to Promoteand Build the Brand.

Now-a-days people spend more time on social networking sites.It’s a perfect idea to introduce company or product on these sites. To get instant results use Paid Social Media Marketing services, ie:

• Facebook Ad
• Twitter Ad
• Pinterest Features Ad

Advantage of Social Media Marketing:

• Build Brand
• Increase Visitors
• Improve Business

Make a proper communication between you and customers.

Explanation of Content Marketing

Content marketing is a type of marketing which involves the creation and sharing of media and publishing content in order to acquire and retain customers. First of all choose a topic then create fresh and relevant content related to your products or services. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc

“Content is the King” for SEO (Search Engine Optimization). Google and many other search engines can’t understand an image or video, they can read only content. Content should always be unique, fresh, valuable and related to your website. Use relevant keywords in the article.It is basically the art of communication with your customer without selling any product or services.

Uses of content marketing:

• Give a huge information about a particular topic
• Provide a way for social media engagement
• Attract or maintain your customers
• Establish your brand
• Increase audience

Best way to do content marketing is social media activities, post PPT, PDF, videos and submit blogs in related sites. Social Media sites give better response for branding and engaging your audience either targeted new customers. 

Being A Successful Business Owner

Now- a- days people mostly want to buy things online. One of the biggest reason is that user can see

thousands of products on a single site. They can also compare products with other online stores, user

don’t have to travel from store to store. Because of this change in shopping trend now shopkeepers and

conventional businessmen also want to start their Online Store. But the major problem they face during

this change is, they don’t have any idea of marketing their products online.


First of all they should make an e- commerce website, with the help of designer, programmer and a

technical team. Next and one of the most important step is marketing. No need to worry about

marketing, there are multiple ways to promote your website online.


Some techniques which are used to promote your business online by increasing visitors, attracting

customers and increasing sales are given below:


SEO (Search Engine Optimization) increase visibility on Search Engines like Google, Yahoo, Bing etc.

SMO (Social Media Optimization) grow your followers on social Media sites like Facebook, Twitter etc.

SEM (Search Engine Marketing) promote your website through pay per click.

SMM (Social Media Marketing) pay to promote website on Social Media sites
Content Marketing (like PPT Submission, PDF Submission, Article Submission etc)

Use the above techniques to promote your website and be a successful online business owner.

How to promote your business Online

Promotion of business is an action taken by marketing team to increase the sale of a good or services of that company. There are many ways to promote your business like print media, electronic media, internet ads, e-mail marketing, sales call and many more.

Famous author Mark Twain once said “Many a small thing has been made large by the right kind of advertising.” Either it’s a new business venture or an established one,promotion and advertisement are ongoing challenges.Sometimes small businesses cut their marketing budgets because of expensive advertising. In fact it’s even more important for them to promote and advertise their business to keep it in front row.

These are some proven marketing strategies which  help to find new customers for any business:

1. Email Marketing : -
   This is the oldest and the easiest way to promote your business. Deliver e-mails to your customers and grab attention towards your company.
2. SEO : -
   As we know SEO (Search Engine Optimization) is the process of increasing the number of visitors to a particular website and ensuring the high rank on any search engine. Its importance can not be ignored in the time of constant googling. So, go for it and make sure your site is primed for performance on search engines.
   
   
3. Local Listing Services : -
   Get your business registered with Google places, people will find your company more easily with Google searches and maps. Microsoft’s Bing and Yahoo also have big database and provide same type of services.
   
   
4. You Tube : -
   Upload your promotional video on youtube. A simple advertisement will not give positive results. To attract your viewers and customers you should put interesting content related to your business in the video.
   
   
5. Social Media : -
   Connect with professionals through Linkedin, create both company and personal account. Create a facebook page of your company and start conversation with your members and customers from time to time, post some interesting things related to your business on the page. You can tie in ads and offer on your facebook page. Join Twitter and have a direct conversation with your customers.
   
   
6. Start a Blog : -
   Startwriting a blog for your website. Most important key of success of a blog is to keep your stream updated as frequently as you can.Writing a blog is the best way to connect with your consumers. It will help your company to get its name out through your followers.
7. Location-Based Services : -
   If your business is location specific,register your company with a Location-based services and put your business on the map. When it comes to running a business that has geographic specific services or products it is very beneficial to have a presence on location based services.

Starting up any business is not an easy task considering the trend of increasing highly competitiveness in the market day by day. Under the circumstances, we feel that internet is the easier mode of business in the today’s marketing behavior. It requires less start up capital than traditional business. But the success of internet business depends mainly on:

(1)Innovative idea with marketing plan

(2) Sincere and tired less effort

(3)full- fledged commitment and 

(4) punctuality without leaving any room for compromise.

In fact, punctuality plays a vital role in the success of online business .One needs to deliver his work on time, as even a little delay may lead to cancellation of order.

Internet not only provides huge information on any subject but provides various business opportunities also. However, in order to make any business successful one has to learn the tricks of online business. Online business idea will guide you to choose and run the online business successfully.

Steps To Start Business:-

1-Selection Of Business - First of all it should be clear in your mind that what kind of business you want to start based upon your time, interest and funding.There are many ideas for online business.However ,while choosing the business to start, you must keep in mind your skill,strength and weakness also. Some of the business ideas are given below:
1-E-Commerce
2-Auction Selling
3-Affiliate Marketing
4-Freelance Services
5-Online Data Entry
6-Virtual Assistant 

 2- Market Research: - Use Google search engine, study and gather information about the business you want to start. Always keep in mind that the market or type of business you choose should not be over saturated with online businesses. Be sure it’s unique. 

 3-Business Plan:-If you want to convince your investor first of all make a solid business plan. It includes an overview of your business, an idea of market and your competitors, description of your company,your unique sales and marketing ideas, a description of your product or services and last but not the least budget and funds.

 4-Funding Option:-For funds you can contact your local bank, local investors, venture capitalists and your relatives and friends. 

 5-Get Registered: - Create a legal business entity for your internet business. Apply for license locally. On the small business administration website you can easily find state and local license requirements. Register your company and get a TIN (Tax Identification No) 

 6-Design Your Website: -Next step is to design your own website. Contact Web developer company they will recommend an e-commerce tools as per requirement.

 7-Promote your website Business:- You can promote your website online through pay-per-click advertising, search engine optimization (SEO), blogging, emails, newsletters and even commenting on other sites.