Explanation of Content Marketing

Content marketing is a type of marketing which involves the creation and sharing of media and publishing content in order to acquire and retain customers. First of all choose a topic then create fresh and relevant content related to your products or services. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc

“Content is the King” for SEO (Search Engine Optimization). Google and many other search engines can’t understand an image or video, they can read only content. Content should always be unique, fresh, valuable and related to your website. Use relevant keywords in the article.It is basically the art of communication with your customer without selling any product or services.

Uses of content marketing:

• Give a huge information about a particular topic
• Provide a way for social media engagement
• Attract or maintain your customers
• Establish your brand
• Increase audience

Best way to do content marketing is social media activities, post PPT, PDF, videos and submit blogs in related sites. Social Media sites give better response for branding and engaging your audience either targeted new customers.